Integrated campaign targeted to Gilt’s core millennial customer. This campaign was designed to drive awareness around the brand as a full-service lifestyle destination. The concept presented a group of family and friends traveling to upstate New York from New York City for a stylish weekend getaway.

This campaign won the the Glossy Award for Best Campaign by a Direct-To-Consumer Brand.

Video in collaboration with Mustache Agency.

Spring fashion campaign for Hudson’s Bay, Canada’s largest department store, highlighting the season’s 50 need-now trends and key pieces. The campaign called for imagery targeted at acquiring the younger, trend-driven customer while simultaneously appealing to the brand’s more mature, classics-driven core customer.

Launch campaign for capsule collection of casual essentials. The CORELife collection speaks to Canada’s love of the outdoors as well the contemporary shopper’s desire for timeless basics.

Editorial highlighting contemporary brands available only in Hudson’s Bay flagships. This campaign aimed to increase the more fashion-forward customer’s awareness of bold, rule-breaking brands available only in store.

Editorial for the Hudson’s Bay department store’s Spring fashion campaign speaking to the power of fashion to inspire confidence and bold individuality at any age.

Video, digital, print.

Digital editorial for Fall season preview featuring the best of Gilt’s designer and contemporary brands.

Digital editorial in partnership with Proenza Schouler.

Digital editorial for Gilt’s Fall designer preview.

Design exploration for Holiday campaign at Lord & Taylor

Digital editorial and unique product display imagery for 35 colorways of The Row x Linda Farrow’s signature frame. Styling expressed The Row’s understated luxury aesthetic. To meet the challenge of generating a plurality of interest around a single item, four additional personas were also created for the editorial – the rock ‘n’ roller, the modernist, the sophisticate, and the free spirit. We partnered with four Instagram influencers with similar styles to create additional inspiration, generate excitement and drive traffic to the event.

Following from The Spring 50 campaign theme, this Fall fashion editorial highlighted the season’s key pieces and trends for Canada’s largest department store, Hudson’s Bay.

Digital editorial showcasing swim fashion and accessories.

Figure and still life editorial for Lord & Taylor’s April Beauty campaign.

In-store video visuals for the Gilt shop-in-shop in Saks Off 5th’s national flagship store on 57th Street in NYC. Gilt’s first brick-and-mortar location targeted the fashion-conscious, value-aware millennial shopper. I developed a two-minute hero visual to celebrate the inspiring energy and style of New York City without distracting from the shopping experience. I also produced secondary videos – featuring looks from Gilt’s upcoming online sales – designed to inspire customers and educate them on Gilt’s core offering.

Fashion editorial for men’s Fall campaign highlighting the season’s trends in dressed down tailoring.

Select celebrity and influencer editorial

Gilt:

Angela Pham, street style photographer, lets us tag along with her during New York Fashion Week.

Jessica Alba, actress and entrepreneur, collaborates with jewelry designer Jennifer Meyer on a capsule necklace collection for the {RED) charity organization.

Estelle, Grammy award-winning musician, lets her personal style illustrate the four moods of her album True Romance—Passion, Romance, Courage, and The BS.

Lily Aldridge, model and influencer, shares her wardrobe essentials for fall.

Lord & Taylor:

Mother’s Day campaign Celebrate Every Mom featuring (l to r) actress Molly Sims, actress Lala Anthony, Olympic gymnast Laurie Hernandez, entrepreneur Lizzy Mattis, fitness trainer Patricia Moreno and influencer Jessica Shyba.

Campaign for Gilt’s events, services and experience brand, Gilt City. This campaign ran on New York City subway cars and was designed to drive awareness around the many exciting experiences the city has to offer that often go under-recognized.