Digital editorial and unique product display imagery for 35 colorways of The Row x Linda Farrow’s signature frame. Styling expressed The Row’s understated luxury aesthetic. To meet the challenge of generating a plurality of interest around a single item, four additional personas were also created for the editorial – the rock ‘n’ roller, the modernist, the sophisticate, and the free spirit. We partnered with four Instagram influencers with similar styles to create additional inspiration, generate excitement and drive traffic to the event.